Faith-based Guidelines for Building a Business with Purpose, Passion & Profit






Sandra Crawford

Quick Quiz

Do any of the following describe you?

Too busy.

You have business plans and dreams, but simply can’t find the time to devote to one. more. task.

Ultra responsible.

You have wondered how to start and grow a business without sacrificing your personal obligations.

Full of potential.

You have a full life, yet know there is a passion project waiting to come to fruition if you had some clear steps to bring it to life.

Out of alignment.

You have a job that doesn’t connect with your God-given purpose. Or worse – a job that brings with it a sense of guilt – an inner knowing that somehow your actions are out of alignment with what you value most.

It’s okay. You’re not alone.

In many ways, we modern women have lost our way. We have so many choices available, yet so many demands on our time. On one hand, total freedom. On the other, impossible constraints.

No wonder it’s so easy to feel stuck.

Have Faith

The Pattern™ is a collection of Biblical wisdom shared with a modern understanding of women’s lives and the marketplace, developed to clarify your purpose-driven business vision and build it in balance with your busy life.

At the heart of The Pattern™ are 12 Guidelines based on Biblical wisdom & practical business experience, designed to help you step with confidence into the next phase of your purpose-driven enterprise.

The Guidelines are inspired by the Wife of Noble Character from the ancient Book of Proverbs. This renowned woman is described in Chapter 31 as diligent, confident and generous. She is a wife, mother, homemaker, investor, mentor and philanthropist. She is also a successful entrepreneur – a key life choice that allowed her to fully leverage her talents and bring prosperity to her family and blessing to her community.

The Pattern™ is an online course that includes:


Twelve 15-minute instructional videos covering the 12 Guidelines. View at your own pace.

Vision Sheets

Twelve printable worksheets with step by step activities to help put every insight into action.


A business insider’s list of resources to help launch your business even if you’re on a shoestring budget.

Join Us

October 15-27, 2018

From the Comfort of Your Own Home

We have designed the experience to be guided, yet flexible to fit your schedule:

1. Receive instant, lifetime access to all 12 Guidelines upon enrollment.

2. Complete each Guideline at your own pace. Each takes about 30 minutes. We recommend completing just one per day.

3. Gather for regular Q&A sessions with our Masterclass Mentors scheduled periodically during these two weeks. Can’t make the sessions? No problem! All the content will be available for your review at your convenience.



The Pattern

The Pattern is a flexible two-week learning experience. Week One focuses on Insights, with 6 Guidelines (one per day) followed by a day of rest & reflection. Week Two focuses on Implementation, covering the remaining 6 Guidelines, followed by a final day of rest & reflection. The experience includes Videos, VisionSheets and Resource Lists.

Value: $499



Membership in Our Private Facebook Group

Join a supportive community of like-minded, purpose-driven female entrepreneurs. A place to swap ideas, provide feedback, network and provide encouragement. The private Facebook Group will remain active well after the two-week experience has ended.

Value: $228



LIVE Q&A Office Hours with The Pattern Masterclass Mentors

Each Mentor will share her “Top Take Away” and “Top Leave Behind” from her own journey as an entrepreneur, allowing you to learn from her hard-won wisdom. Each will be available to answer your questions and give advice during open office hours in our Private Facebook Group.

Value: $199



Video Interview with Diane Paddison
Sharing the Top 5 Takeaways from her Half Time Fellowship
and Harvard Business School Experience

Diane’s decision to invest substantial time and resources in a Half Time Fellowship was pivotal to the founding of 4word.  The MBA program at Harvard Business School laid a foundation that continues to serve her today. The training she received in both these learning experiences revealed her God-given purpose and gave her the confidence to launch something new. Now she wants to share her top takeaways to help equip you!

Value: $299



Masterclass Total Value: $1225. Enroll today for just $197.
Enroll in The Pattern Masterclass! Choose between the two easy payment options below:
Single Payment


Three Payments



Her Worth International and 4word are both registered 501(c)3 nonprofit organizations.
All proceeds from this course contribute toward our shared mission to equip women around the world.


The Masterclass Mentors

Diane Paddison   |   4word Founder and President

Diane is a Harvard MBA graduate, former global executive of two Fortune 500 companies and one Fortune 1000 company, and serves as an independent director for two corporations and four not-for-profits. A leading advocate for the professional Christian women community, Diane published Work, Love, Pray in 2011, laying the foundation for 4word. Diane speaks on life/work balance, mentoring/sponsorship, and impactful leadership at events across the country.

Shea Davis   |   4word Board Member

Shea Davis has over 25 years of experience as a tax, accounting and finance expert advising companies in complex situations. Beginning her career in investment banking in New York City, she has since acquired diverse experience in Mergers & Acquisitions, Business Development, Asset Management and Enforcement. Shea now has her own consulting practice, Velasco Advisory, to help companies from every side of the table.

Kathleen Cooke   |   4word Board Member

Kathleen Cooke is a media executive, Hollywood Screen Actor’s Guild actor, speaker, writer, and a founding partner and Vice President of Cooke Pictures, a media production company based in Burbank, California.  She also co-founded the nonprofit organization The Influence Lab where she leads and mentors Christian professionals in the entertainment industry. Follow Kathleen on: Twitter: @KathleenRCooke, Instagram: @KathleenRCooke, and FB: Kathleen Cooke, blog: Or sign up for her monthly Influence Women’s Journal at: or contact her directly at

Donna Carlson   |   4word Contributor

Donna leads private coaching, group masterminds and restorative retreats for executive women based on her signature coaching program called Life Strategy Design.  Created from 20 years of research in holistic design, a Fuller Seminary program in global leader development and applied neuroscience in a business performance context, Donna’s program is created to set women free to experience the fullness of God in their life. She is also a wife and mother of three amazing daughters from 15 to 21.

Sandra Crawford Williamson   |   4word Board Member

Sandra is a seasoned executive, Wall Street industry expert, professor, author, consultant, and public speaker. She was recently Chief Marketing Officer for a $3 Billion advertising agency for 600,000 clients and is now a Professor in the DBU School of Business. In 2011, Williamson took her 20+ years of general management, marketing, sales, and operations experience and launched her own consulting practice, Crawford Creative Consulting, where she is passionate about sharing her years of experience with others through consulting, coaching, and teaching.

Rachel Rose Nelson   |   4word Member

Rachel is the creator of The Pattern. She is Founder & President of Her Worth International, a Christian nonprofit equipping women to lead freedom businesses that employ women in poverty around the world. She is a wife and mother of three and has worked as a business development consultant for 20 years with projects ranging from logos for one-person startups to keynote presentations for CEOs of companies with hundreds of employees to total business transformations. She is currently pursuing a Master of Arts in Ministry Leadership from Portland Seminary.



Here is a sample of what you will learn in the Pattern™

The Truth

Learn to recognize and defeat untruths that hold many Christian women back from starting the creative enterprise God intends for them.

Clear Directions

Learn a step by step process you can use to determine the business God created you to build.

A Framework

Learn the framework that allows God to bless your enterprise with unlimited growth. Hint: this is not a predefined business, but a structure to follow.

A Multiplier

Uncover a powerful God-given multiplier of all your entrepreneurial efforts. If you have ever felt tired just at the thought of starting a business, this insight is the cure.

A Bit of Leverage

Get the biggest return on the time you invest in your business. Learn a common mistake that will keep you working too many hours and how to avoid it.

Work-Life Balance

Learn a simple but powerful technique to balance your time between work and family and avoid guilt on either side.

A Lifesaver

Many think they are attracting more business, but in fact due to this one error they are actually driving it away. Learn how to avoid it and reap big rewards.

The Key

Learn the central key, straight from the Book of Proverbs, to unlocking a nearly unlimited supply of time and energy for your business and family.

Enroll in The Pattern Masterclass! Choose between the two easy payment options below:
Single Payment


Three Payments



Her Worth International and 4word are both registered 501(c)3 nonprofit organizations.
All proceeds from this course contribute toward our shared mission to equip women around the world.



I’ve been thinking about starting a business, but haven’t yet. Should I still take this Masterclass?

Absolutely! If you are feeling nudged to start something new then this Masterclass will give you the wisdom you need to start well. It will also give the practical framework and product development process to make your dreams more actionable.

I have been in business for years? Will I get any value from this Masterclass?

Probably so! It will very likely be enlightening to evaluate your established business through the lens of biblical wisdom, and see which areas might shift as a result. While there are many resources on the how-to’s of business building, this Masterclass focuses on aligning your business with faith-based principles to structure your business for both balance and impact. If you sense the potential to grow in these areas, please enroll. If you have all that dialed in, it may be safe to pass. But then again, we’d still love to have you in the community of like-minded entrepreneurs we’re creating.

I plan to build a nonprofit, not a business. Will this course help?

Yes. While the primary audience for this course is business owners, most if not all of the Guidelines apply to both for-profit and non-profit enterprises.

How much time will this program take?

Each Guideline features a short video ranging from 5 to 15 minutes. This is followed by personal reflection in the form of completing a VisionSheet (our version of a Worksheet, but one completed while inviting God to speak into the answers). So each Guideline takes about 20-40 minutes to complete. With 12 Guidelines that means a total investment of about 6 hours. We recommend completing one Guideline a day with a day of rest and reflection in the middle and at the end (for a total of 14 days). With that said, you will have lifetime access to the online course. So you can complete it at any time and at any pace that works for you.

I won’t have much free time October 15-27? Should I still take the course?

Probably so. Granted: you will get maximum value by being able to engage in some or all of the LIVE Office Hours. But you will be able to refer to all the content that comes out of those Office Hours even if you miss them. You will also have lifetime access to The Pattern online course, so you can go through it when you are able, and review it all as needed. While we may offer The Pattern again in the future, we do not have a future Masterclass with 4word Mentors planned. So this may be your only opportunity to enroll.

Is this a business course or a Bible study?

It’s both! This course is a unique combination of biblical study and reflection plus practical business implementation advice. The video for each Guideline opens and closes in prayer. Each one is inspired by biblical principles and features relevant Bible verses. A few address mindset shifts that can only be accomplished through partnering with the Holy Spirit. But the focus is on equipping women to take action, grow their business for maximum impact, and maintain balance with every area God has called them to focus.

It may be helpful to also share what this course is NOT. It is not a daily devotional to inspire you but leave you without actionable steps for creating transformation. It is also not a course that gives you step by step marketing plans, or shows you how to finance your startup, or interpret financial reports. We believe this course will transform your mind and your business in ways that come from this unique, category-defying combination.

Got more questions?

Please email us. We’d love to hear from you!

30-Day Satisfaction Guarantee

If you are not fully satisfied, feel free to contact us with your completed Vision Sheets, for a refund of your full payment. How can we make such a guarantee? We have packed so much value into The Pattern™ that we know you will be happy.

The Resource List alone will save you thousands of dollars in startup and promotional costs.

If you finish The Pattern™ and still have questions about the direction of your creative endeavor, simply contact us. We love working directly with clients to help them overcome challenges and realize their vision.


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