Faith-based Guidelines for Building a Business with Purpose, Passion & Profit


Diane Paddison

Kathleen Cooke

Lisbeth McNabb

Donna Carlson

Rachel Rose Nelson

Quick Quiz

Do any of the following describe you?

Too busy.

You have business plans and dreams, but simply can’t find the time to devote to one. more. task.

Ultra responsible.

You have wondered how to start and grow a business without sacrificing your personal obligations.

Full of potential.

You have a full life, yet know there is a passion project waiting to come to fruition if you had some clear steps to bring it to life.

Out of alignment.

You have a job that doesn’t connect with your God-given purpose. Or worse – a job that brings with it a sense of guilt – an inner knowing that somehow your actions are out of alignment with what you value most.

It’s okay. You’re not alone.

In many ways, we modern women have lost our way. We have so many choices available, yet so many demands on our time. On one hand, total freedom. On the other, impossible constraints.

No wonder it’s so easy to feel stuck.

Have Faith

The Pattern™ is a collection of Biblical wisdom shared with a modern understanding of women’s lives and the marketplace, developed to clarify your purpose-driven business vision and build it in balance with your busy life.

At the heart of The Pattern™ are 12 Guidelines based on Biblical wisdom & practical business experience, designed to help you step with confidence into the next phase of your purpose-driven enterprise.

The Guidelines are inspired by the Wife of Noble Character from the ancient Book of Proverbs. This renowned woman is described in Chapter 31 as diligent, confident and generous. She is a wife, mother, homemaker, investor, mentor and philanthropist. She is also a successful entrepreneur – a key life choice that allowed her to fully leverage her talents and bring prosperity to her family and blessing to her community.

The Pattern™ is an online course that includes:


Twelve 15-minute instructional videos covering the 12 Guidelines. View at your own pace.

Vision Sheets

Twelve printable worksheets with step by step activities to help put every insight into action.


A business insider’s list of resources to help launch your business even if you’re on a shoestring budget.

Enroll in The Pattern™ & receive LIFETIME access to the online course


Her Worth International and 4word are both registered 501(c)3 nonprofit organizations.
All proceeds from this course contribute toward our shared mission to equip women around the world.

Join us remotely: October 15-27, 2018

– from the comfort of your own home –


The Pattern Masterclass for 4word is designed as a flexible two-week learning experience. Week One focuses on Insights, with 6 Guidelines (one per day) followed by a day of rest & reflection. Week Two focuses on Implementation, covering the remaining 6 Guidelines, followed by a final day of rest & reflection.

We have designed the experience to be guided, yet flexible to fit your schedule:

1. Receive instant, lifetime access to all 12 Guidelines upon enrollment.

2. Complete each Guideline at your own pace. Each takes about 30 minutes. We recommend completing just one per day.

3. Gather for regular Q&A sessions with our Masterclass Mentors scheduled periodically during these two weeks. Can’t make the sessions? No problem! All the content will be available for your review at your convenience.



Membership in Our Private Facebook Group

Join a supportive community of like-minded, purpose-driven female entrepreneurs. A place to swap ideas, provide feedback, network and provide encouragement. The private Facebook Group will remain active well after the two-week experience has ended.



LIVE Q&A Office Hours with The Pattern Masterclass Mentors

Each Mentor will share her “Top Take Away” and “Top Leave Behind” from her own journey as an entrepreneur, allowing you to learn from her hard-won wisdom. Each will be available to answer your questions and give advice during open office hours in our Private Facebook Group.



LIVE Webinar with Diane Paddison
sharing Top Takeaways from her Half Time Fellowship

Diane’s decision to invest $25,000 in a Half Time Fellowship with mentor Bob Buford was pivotal to the founding of 4word. The training she received revealed her God-given purpose and gave her the confidence to launch something new. Now she wants to share her top takeaways with you!


The Masterclass Mentors

Diane Paddison   |   4word Founder and President

Diane is a Harvard MBA graduate, former global executive of two Fortune 500 companies and one Fortune 1000 company, and serves as an independent director for two corporations and four not-for-profits. A leading advocate for the professional Christian women community, Diane published Work, Love, Pray in 2011, laying the foundation for 4word. Diane speaks on life/work balance, mentoring/sponsorship, and impactful leadership at events across the country.

Lisbeth McNabb   |   4word Board Member

Currently CEO and founder of DigiWorksCorp, Lisbeth McNabb is a serial entrepreneur and visionary strategist in digital media, technology, b2b and consumer marketing. Conde Nast Dallas Business Journal named Lisbeth one of the Top 25 Women in Business. She is an innovator in the technology, banking, and travel industries.

Kathleen Cooke   |   4word Board Member

Kathleen’s an actress, businesswoman, writer, speaker, and a founding partner (with husband, Phil Cooke) at Cooke Pictures ( and The Influence Lab ( in Burbank CA. She edits the monthly Influence Women Newsletter,, and weekly blog: and is a column regular for WHOA Magazine, She is the co-founder/director of two nationally recognized conferences, Biola Media Conference and the women’s ASCEND Conference.

Donna Carlson   |   4word Contributor

Donna leads two signature coaching programs: a Life Strategy Design and a related workshop on how to cultivate Your Life & Leadership 360º, created from 20 years of research in holistic design, global leader development and applied neuroscience in a business performance context. She is also a wife and mother of three amazing teenage daughters.

Rachel Rose Nelson   |   4word Member

Rachel is the creator of The Pattern. She is Founder & President of Her Worth International, a Christian nonprofit equipping women to lead freedom businesses that employ women in poverty around the world. She is a wife and mother of three and has worked as a business development consultant for 20 years with projects ranging from logos for one-person startups to keynote presentations for CEOs of companies with hundreds of employees to total business transformations. She is currently pursuing a Master of Arts in Ministry Leadership from Portland Seminary.



Here is a sample of what you will learn in the Pattern™

The Truth

Learn to recognize and defeat untruths that hold many Christian women back from starting the creative enterprise God intends for them.

Clear Directions

Learn a step by step process you can use to determine the business God created you to build.

A Framework

Learn the framework that allows God to bless your enterprise with unlimited growth. Hint: this is not a predefined business, but a structure to follow.

A Multiplier

Uncover a powerful God-given multiplier of all your entrepreneurial efforts. If you have ever felt tired just at the thought of starting a business, this insight is the cure.

A Bit of Leverage

Get the biggest return on the time you invest in your business. Learn a common mistake that will keep you working too many hours and how to avoid it.

Work-Life Balance

Learn a simple but powerful technique to balance your time between work and family and avoid guilt on either side.

A Lifesaver

Many think they are attracting more business, but in fact due to this one error they are actually driving it away. Learn how to avoid it and reap big rewards.

The Key

Learn the central key, straight from the Book of Proverbs, to unlocking a nearly unlimited supply of time and energy for your business and family.

Enroll in The Pattern™ & receive LIFETIME access to the online course


Her Worth International and 4word are both registered 501(c)3 nonprofit organizations.
All proceeds from this course contribute toward our shared mission to equip women around the world.

30-Day Satisfaction Guarantee

If you are not fully satisfied, feel free to contact us with your completed Vision Sheets, for a refund of your full payment. How can we make such a guarantee? We have packed so much value into The Pattern™ that we know you will be happy.

The Resource List alone will save you thousands of dollars in startup and promotional costs.

If you finish The Pattern™ and still have questions about the direction of your creative endeavor, simply contact us. We love working directly with clients to help them overcome challenges and realize their vision.


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